Sunday, July 12, 2009

Dear Merck,

Why are you only marketing the Gardasil vaccine to females?  

Stick with me for a minute: 
-->Gardasil is targeted at 4 strains of HPV
-->2 of which cause 70% of cervical cancer diagnoses
-->the other two cause unpleasant and contagious symptoms
-->If we assume the 10% rule...then 60% of the cases of cervical cancer are contracted FROM boys/men
-->As are 90% of ALL cases of ALL strains of HPV 

One of your slogans is "One Less."  You have commercials where mothers hug their daughters and look into the cameras and say "My daughter will be One Less."  If the Mamas in your adds also hugged their sons you could change your slogan to "Two Less."  Hey, I DOUBLED your target market just like that.  

Since I also care about my sons' health, and the health of any future partners they may have, we'll take three.  Thanks.

1 comment:

Jennifer Babbitt said...

There was a whole Private Practice episode about this. The girlfriend passed it onto the boy who then "came down with" cancer.